Hi, I'm Francis Wu 👋
Product Manager and Designer with over 25 years of experience in web applications and SaaS, specializing in eliminating requirement ambiguity and transforming unstructured stakeholder requests into low-risk MVPs. Technical background in design implementation for Ruby on Rails with a career-long track record of delivering scalable solutions across startups and enterprise environments.
Portfolio
Worry-Free Transactions: No News is Good News
Designed a predictive notification system for OneSpan Sign that transformed document "babysitting" into a cost-saving "set-and-forget" experience.
OneSpan Design System: Accessibility at Scale
Unified a fragmented, multi-app portfolio into a single, modern visual language that increased design velocity and shielded the company from potential ADA accessibility lawsuits.
Promote: Google Ads for SMBs
Designed and launched a machine learning-powered ad platform that democratized Google Ads for SMBs, acquired by Web.com.
SocialGrapes: Wine for Everyone
Democratized wine by building a social network and discovery engine that turned casual drinkers into confident connoisseurs.
Articles
A systematic approach to generating enterprise UI color palettes
Dec 2024
How can you craft color palettes that balance accessibility, brand identity, and scale?
The Opportunity Cost of Rigidity
Jan 2024
Use risk to justify design systems, strong DevOps, and effective product management.
Gherkin for Designers
Apr 2022
Learn Gherkin to win the hearts of product, development, and documentation teams.
Designing Hazel’s Accessible Color System
Mar 2022
What happens when your simple color palette also needs to accommodate interaction states, sentiment, accessibility requirements, and more?
Designing collections for mobile web experiences
Mar 2022
How do you allow users to search, filter, sort, and perform batch operations on collections when space is so limited?
Notable Experience
Product Designer at Negosh
Jan 2025 — Present
Leading product design at Negosh, a marketplace startup in the brand licensing space.
Senior UX Designer at OneSpan
Jun 2020 — Jan 2025
Designed and maintained design systems that accelerate OneSpan's product design and development. Directly contributed to the design of almost all of OneSpan's portfolio of products.
Product Manager at Acquisio
Jun 2015 — Jul 2019
Built a turnkey advertising solution for SMBs across 300+ verticals eventually acquired by Web.com. Fulfilled triple duties of designer, integrator, and Product Manager, facilitating unprecedented delivery velocity within the organization.
Lead UX Developer at Qwalify
May 2012 — Jun 2015
A talent engagement platform used by brands such as Home Depot, Scotiabank, and Roots Clothing Company. Learned BDD to increase the development velocity by 15%.
User Experience Designer at SocialGrapes
Jul 2010 — Jan 2012
An oenophile's web and mobile social network that was ahead of its time, doing for wine what Untappd eventually did for beer. Learned to design for mobile.
Web Designer/Programmer at Standout Jobs
Oct 2007 — Oct 2009
A recruiting portal Acquired by Talemetry. Learned to integrate designs in a Ruby on Rails app and how to push code to GitHub.
Web Designer/Integrator at Wine Price Exchange
Sep 2004 — Oct 2006
Wine Price Exchange was a wine cellar management and appraisal web app. Learned to integrate designs in a PHP app.
Generalist at mdf commerce
Jun 1998 — Sep 2003
mdf commerce builds B2B marketplaces. Increased database entry speed by 500% by streamlining its workflow, redesigning its core tool, and rebuilding it. Learned the basics of web design and usability.
Education and Certificates
Computer Science Technology
Jun 1998
DEC (Associate's Degree) issued by Champlain College Saint-Lambert
About
Hi! I'm Francis Wu, a husband, dad, and product designer based in Montreal. I've had the good fortune of working with some amazing people who taught me so much. Now I try to pay it forward. I'm currently a product designer at Negosh.
I started tinkering with design at the age of 10 when my family got an Apple IIc and a copy of The Print Shop. What followed was a love affair with PCs, bootlegged copies of Photoshop, and a degree in computer science.
Eventually I learned HTML and CSS, and joined half a dozen startups as founding designer doing front-end development.I've seen what "good" looks like and I'm committed to helping others recognize they need not settle for less.
Let's connect
I'm always up for a chat about design, working together, and .
Forked from resume-template and subsequently hand-adapted by Francis Wu © 2026