Articles

The Opportunity Cost of Rigidity

Jan 2024

Use risk to justify design systems, strong DevOps, and effective product management.

A ship in a stormy seascape in the style of Ivan Aivazovsky

Resolving complex forms with OOUX

Sep 2023

Simplify complex forms by recognizing complex objects.

Abstraction of emerging complexity

Gherkin for Designers

Apr 2022

Learn Gherkin to win the hearts of product, development, and documentation teams.

Photo of gherkins

Designing Hazel’s Accessible Color System

Mar 2022

What happens when your simple color palette also needs to accommodate interaction states, sentiment, accessibility requirements, and more?

Diagram illustrating Asana’s design tokens

Designing collections for mobile web experiences

Mar 2022

How do you allow users to search, filter, sort, and perform batch operations on collections when space is so limited?

Screenshots illustrating desktop to mobile conversion

Notable Experience

Senior UX Designer at OneSpan

Jun 2020 — Present

Designed and maintained design systems that accelerate OneSpan's product design and development. Directly contributed to the design of almost all of OneSpan's portfolio of products. Currently lead contributor to its security products.

Product Manager at Acquisio

Jun 2015 — Jul 2019

Built a turnkey advertising solution for SMBs across 300+ verticals eventually acquired by Web.com. Fulfilled triple duties of designer, integrator, and Product Manager, facilitating unprecedented delivery velocity within the organization.

Lead UX Developer at Qwalify

May 2012 — Jun 2015

A talent engagement platform used by brands such as Home Depot, Scotiabank, and Roots Clothing Company. Learned BDD to increase the development velocity by 15%.

User Experience Designer at SocialGrapes

Jul 2010 — Jan 2012

An oenophile's web and mobile social network, which received an honourable mention by Robert Scoble. Learned to design for mobile.

Web Designer/Programmer at Standout Jobs

Oct 2007 — Oct 2009

A recruiting portal Acquired by Talemetry. Learned to integrate designs in a Ruby on Rails app and how to push code to GitHub.

Web Designer/Integrator at Wine Price Exchange

Sep 2004 — Oct 2006

Wine Price Exchange was a wine cellar management and appraisal web app. Learned to integrate designs in a PHP app.

Generalist at mdf commerce

Jun 1998 — Sep 2003

mdf commerce builds B2B marketplaces. Increased database entry speed by 500% by streamlining its workflow, redesigning its core tool, and rebuilding it. Learned the basics of web design and usability.

Education and Certificates

Domain Driven Design: Fundamentals

Jun 2023

Certificate issued by Udemy

Object-Oriented UX (OOUX) Fundamentals

May 2023

Certificate issued by Udemy

Software Product Management

Mar 2020

Certificate issued by Coursera

AI For Everyone

Mar 2019

Certificate issued by Coursera

Computer Science Technology

1998

DEC (Associate's Degree) issued by Champlain College Saint-Lambert

Testimonials

Francis is one of the fastest designers I’ve worked with, delivering well-thought-out designs grounded in both technical and business understanding.
Francis transforms complex design challenges into elegant solutions and excels at clear, collaborative communication.
Francis is a versatile 'semi-automatic,' delivering functioning solutions with impressive speed and precision.
Francis has a genuine commitment to inclusive design, integrating accessibility into all aspects of his work.
Francis is a skilled leader and designer who bridges design and development seamlessly.

About

Head and shoulders shot of Francis Wu

Hi! I'm Francis Wu, a husband, dad, and product designer based in Montreal. I've had the good fortune of working with some amazing people who taught me so much. Now I try to pay it forward. I'm currently a senior UX designer at OneSpan.

I started tinkering with design at the age of 10 when my family got an Apple IIc and a copy of The Print Shop. What followed was a long love affair with PCs and bootlegged copies of Photoshop that culminated in a degree in computer science.

Joining a B2B internet startup in '98 revealed customer issues obviously rooted in poor UI design. I thought this was something I could help people with. I read The Design of Everyday Things and Don't Make Me Think. I learned HTML and CSS, and grew into what we'd call today a Front-of-the-Front-End Web Developer or UX Engineer .

Since then, I've worked with test-driven developers and data-informed product managers. I eventually became a product manager myself, leading a great team that deployed code multitple times a day. I've seen what "good" looks like and I'm committed to helping others recognize they need not settle for less.

Beyond work, I enjoy reading, podcasts, running, cooking, board games, being an adequate handyman, and raising two quirky kids.

Connect

I'm always up for a chat about design, working together, and .